Which factor is NOT typically used to decide which RFPs to respond to?

• A. Likelihood of winning the job.
• B. Alignment with the firm's mission.
• C. The firm's market sector.
• D. Chasing longshots and wide, unfocused proposals.

Answer: (D)

Prioritizing which RFPs to respond to centers on selecting opportunities that fit what the firm can realistically win and deliver, while supporting its strategic direction. The factor that isn’t typically used is chasing longshots and broad, unfocused proposals. Pursuing low-probability bids wastes time and resources, pulls focus from opportunities that align with the firm’s strengths, and can strain capabilities without any solid chance of success.

The other factors make sense for triaging work. Likelihood of winning matters because you want to invest where a credible win is possible. Alignment with the firm’s mission ensures you’re pursuing work that strengthens the firm’s identity and long-term goals. The firm’s market sector matters because bidding in areas where you have proven expertise, relationships, and a track record increases your chances of delivering a successful project and winning future work.